Online Content consumption – curse or boon to other traditional marketing methods
The world is changing due to Digitalisation. There a tremendous increase in online consumption. Also, due to Covid-19, many brands are coming up online and having a strong online presence, particularly, social media. Nowadays, people are consuming more content online than offline. The Internet has made it possible for brands to come up online and practice selling online as it is more convenient. So, brands not only make sales through offline stores but also through online selling. It has become convenient for both the consumers and the brands to practice buying and selling online and carrying out the transaction online.
However, traditional marketing doesn’t mean it’s old fashioned. Traditional marketing still plays an important role in people’s lives with the ever-growing need to step out of the digital world. The immersive experience of an impactful TV commercial and the tactile nature of a copy of Rolling Stone magazine are as important today as they were 20 years ago because of their lasting effects on your memory. Subconsciously you attach yourself to their brand emotionally, meaning they will stay at the top of your mind.
The key to a great marketing campaign is to find the right balance between traditional and digital. In 2020, digital marketing is the yin to traditional marketing’s yang. Both play an important role in a marketing strategy, but they are each elevated when used in unison.
So, it’s not really possible to say if online content consumption is a boon or a cure to traditional marketing methods as both go hand in hand to increase the brand visibility, customer loyalty and to create a great marketing campaign.