Consumer Behaviour- Before & After Covid
The COVID-19 pandemic has fundamentally changed the world as we know it. People are living differently, buying differently, and in many ways, thinking differently. Consumers across the globe are looking at products and brands through a new lens.
Consumers are deeply concerned about the impact of COVID-19, both from a health and economic perspective. People are responding in a variety of ways and have differing attitudes, behaviors, and purchasing habits. People across the globe are afraid as they strive to adapt to a new normal.
Before Covid-19, consumers used to follow the human touch and feel factor, that is, personally visiting the stores and buying products. Also, most of the consumers believe in purchasing groceries from the local vendors and not online, considering the health perspective. Also, consumers do not feel safe to make any online transactions as there is always a fear of confidential information being misused and also cybercrime.
However, after COVID-19, the consumer perspective regarding online buying and making online transactions has changed drastically. Consumers have now started buying goods and products online and making online payments for the same. Consumers have started trusting online buying and making online payments as consumers have started realizing that this is the new normal and that they have no other option than to purchase goods online.
Many brands have now started online services wherein consumers can purchase goods online and make secure payments for the same. Also, augment reality and virtual reality, artificial intelligence is filling the space for brands to market on a larger level to fill the gap of human experience in real.