Consumer Behaviour- Before & After Covid
The COVID-19 pandemic has fundamentally changed the world as we know it. People are living differently, buying differently, and in many ways, thinking differently. Consumers across the globe are looking at products and brands through a new lens. Consumers are deeply
Online Content consumption – curse or boon to other traditional marketing methods
The world is changing due to Digitalisation. There a tremendous increase in online consumption. Also, due to Covid-19, many brands are coming up online and having a strong online presence, particularly, social media. Nowadays, people are consuming more content online
ADVERTISING HAS A HUGE IMPACT!
The most powerful effect of advertising is just to create a good feeling about a product by surrounding it with other things that you like. Let’s say you love your smile & wish to buy toothpaste! Brand A: You have seen the
LINKEDIN MARKETING! – THE NEXT BIG THING!
In today’s world, each and every company aims at growing and sustaining but many of them fail to realize that they are missing out on an amazing resource that can make this goal into reality- Social Media. Over 90% of